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Red Bull finds "Home" on PS3
| December 03 2008Red Bull has been confirmed as the first company to register for space, namely its own island, in Playstation Home.
Coming to a Home near you.
Confirmed yesterday by Brand Republic, Austria-based energy drink company Red Bull GmbH has purchased the first online real estate in Sony's upcoming online community service Home. Known for their fiercely aggressive sponsorship initiatives in the past, it comes as no surprise that Red Bull jumped on the Home wagon early.
As previously reported, Home underwent an extensive beta to prepare gamers for the real deal come this winter. Though Red Bull is the only company that has made an official statement concerning Home real estate, expect to see plenty more by launch.
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